An excerpt: “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’€™s column is written by Colette Dill-Lerner, executive vice president at the DuMont Project. While observing the debate on whether the third-party ad server is dead or very much alive, I realized that though a few players are working on cross-device tracking and measurement, the industry as a whole seems to be dancing around the core issue of cookies as a tracking device. Click here for complete article