Passionate, field-leading experts

Dawn Perdew

President & Founder
Dawn has industry experience in pharmaceutical, financial, health & beauty, insurance, education, consumer packaged goods, e-commerce, and retail. Her skills include media planning, media buying, affiliate marketing, search engine marketing (SEM), digital media, web analytics, search engine optimization (SEO), direct response. direct to consumer, customer acquisition, lead generation, reporting, analysis and optimization of offline and online media, DRTV, interactive advertising (search, display, email, social media), radio advertising and marketing, and print advertising and marketing.

Kelly Perdew

Managing Director
Kelly has industry experience in consumer internet, Saas, identity, gaming, magnetic field architecture (Hendo Hoverboard), and big data. His skills include leadership, strategy, entrepreneurship, early-stage investing, venture capital, financing/finance, business development, contract negotiation, and operations.

Katrina Osio

EVP, Marketing & Strategy
Katrina has industry experience in real estate, entertainment, gaming, travel, digital publication and advertising services, B2B, communications, and social networking. Her skills include digital media and marketing strategy, integrated marketing, strategic partnerships, brand development, web analytics, user acquisition and lead generation, audience segmentation strategy, teen marketing, tune-in marketing, advertising, licensing, and subscription model monetization.

Prerna Bhushan

Director, Business Intelligence & Analytics
Prerna has industry experience in finance, education, retail, telecommunications, multimedia, and marketing. Her skills include analytics, business intelligence, business analysis, web analytics, requirements analysis, market research, strategy, e-commerce, and SEM.

Dawn Nuccio

Director, SEO
Dawn has industry experience in e-commerce, fashion, medical, and entertainment. Her skills include design work, on-page optimization, content marketing, local strategy, video strategy, and social strategy.

Graham Blackshaw

Account Development Director
Graham has industry experience in e-commerce, financial, health and beauty, apparel and fashion, consumer packaged goods, retail, travel, tourism, cultural, and telecommunication. His skills include client services, digital marketing strategy, strategic partnerships, project/account management, team building, direct marketing, online marketing, business consulting, and paid digital media buying.

Alethea Butzke

Account Development Manager
Alethea has industry experience in real estate, health and beauty, and pharmaceutical. Her skills include direct response, DRTV, radio advertising and marketing, digital marketing, digital media, social media marketing, affiliate marketing, web analytics, analysis and optimization of offline and online media, telesales, project management, and lead generation.

Ethan Wright

Account Development Director
Ethan has industry experience in finance, healthcare, travel, retail, beauty, e-commerce, and real estate. His skills include account management, digital strategy, e-commerce, member acquisition, web analytics, mobile marketing, multivariate testing, creative testing, SEM, SEO, lead generation, and website performance optimization.

Erik Chu


Erik has industry experience in real estate, automotive, media, and finance. His skills include online marketing, SEM strategy, lead generation, direct response, business intelligence, and web analytics.

Jayme Westervelt

Senior Manager, SEO
Jayme has industry experience in fashion, beauty, entertainment, architecture, food, medical, automotive, law, construction, sporting goods, travel, education, home & property, real estate, equine, auction, religion, user generated content/forum, and computer hardware. Her skills include technical & code level content and information architecture, content strategy, link auditing, site auditing, and WordPress.

Eileen Gano

Business Analyst
Eileen has industry experience in food & beverage, consumer packaged goods, consumer electronics/gaming, online publishing, education, children’€™s products, health & beauty, and real estate. Her skills include graphic design, web design, WordPress, flash design & development, photo editing, social media design, packaging, illustration, ad trafficking, BI & analytics, market research, and merchandising.

Upasna Taneja

Database Analyst
Upasna (Sana) has industry experience in telecommunications, automotive and education. Her skills include data analysis, business intelligence, database design, management and optimization.

Tracy Tran-Canonigo

Senior Manager, Traditional Media
Tracy has industry experience in entertainment, beauty, electronic, retail, e-commerce, lead gen, continuity, automotive, insurance, travel, pharmaceutical, and education. Her skills include broadcast TV & radio; print; OOH; direct mail planning & buying; direct response & general media placement; call center, media, and creative agency management; creative development and campaign activation; reporting integration and analytics; strategic planning; digital marketing; SEM; and competitive analysis.

Leah Perrino

Manager, Creative Development
Leah has industry experience in e-commerce, publishing, advertising and branding. Her skills include graphic design, including website design, print design, digital design and publication design, WordPress, typography, copywriting, social media, photography, photo editing, multimedia techniques, and branding.

Rebecca Dorman

Digital Campaign Manager
Rebecca has industry experience in real estate, fashion, sports, and health & beauty. Her skills include social media marketing, direct response, digital marketing, affiliate marketing, web analytics, and analytics and optimization of digital media.

Emily Ohlhaver


Emily has industry experience in home improvement, consumer electronics, and nonprofit. Her skills include social media marketing, email marketing, content strategy, marketing automation, lead generation, and e-commerce.

Mihoko Sakamoto


Mihoko has industry experience in entertainment, sports and marketing. Her skills include online marketing; SEM; SEO; display advertising; web analytics; website design; print advertising and marketing; traditional media planning and buying; project planning, development and management; and Japanese translation.